The new Poltrona Frau store on Madison Avenue, in the vibrant heart of New York City, is now open. It’s one of the largest stores in the midtown Manhattan Design District, designed as a dynamic space that encourages interaction and creativity.

Encompassing three levels and covering an impressive 19,000 square feet, the store is housed within a historic building from the early twentieth-century, one of the first Art Deco masterpieces in the area.

Inside the new store, different exhibition areas have been set up where Ceccotti Collezioni creations blend seamlessly with Poltrona Frau products, and find space in two dedicated area: the first one display in the window, the second one in the basemant.

An experiential center, offering customers access to a diverse range of brands, including Cappellini, and Officine Gullo.

Among the products on display we can find part of the Living Roots collection: the new Eileen armchair with its low table Jean designed by DRAW Studio, the Iconest loveseat signed by Roberto Lazzeroni and the Galimede low tables by Giuseppe Casarosa.